![]() Crimson Cup takes its inspiration from the coffee cherry, the fruit that holds the seed we know as a coffee bean. Here’s how Founder and President Greg Ubert developed our company’s name. Be sure to tack on “Coffee House,” or “Coffee Shop, or “Coffee Bar” to whatever title you choose, because people are not going to stop their cars just to find out what your business is about. ![]() Most people choose something descriptive of their community or personally memorable. The most important factor is that your business name communicates who and what you are in an instant. Serving exceptional coffee, hiring and training the right staff and marketing your new business will all have a greater impact. Keep in mind that naming your business is important, but it will not determine your success or failure in the specialty coffee industry. You may already have spent hours on what you view as a critical task, and that might be keeping you from focusing on more important initiatives, such as choosing the right coffee shop location or developing your coffee shop business plan. If you’re thinking about opening a coffee house, you’ve probably wondered what you should name your new business. How to Choose a Name for Your Coffee House J(Published: June 29, 2017)
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